We were invited to compete for the Playtex Sport Launch. Edgewell Consumer Care was looking to revitalize the brand at retail. Typical of these types of challenges, we needed to propose a program that coveredfrom launch to everyday merchandising vehicles. I knew that the displays needed toemphasize form as much as function. I coordinated efforts from several design teams to get the right mix that won the challenge. In all, there were 37 displays that needed to be managed from conception to delivery. In addition, the customer was shorthanded, so we were given the responsibility of developing and maintaining the artwork standard as well as managing the assets.