In early 2015 I received a call to work Chobani on a refresh for their influencer marketing materials. The brief was simple: help conceptualize and execute the creative strategy for an influencer box that aligned with Chobani’s “made with good” campaign. The package needed to function as the shipper, survive the shipping process while keeping the new flavors cool for 48 hours.
As a yogurt junkie, it was an opportunity I couldn’t pass up.
By utilizing GREEN CELL FOAM®, a biodegradable foam derived from corn, I eliminated the need for an outer shipper, greatly reducing the cost. The sustainability of the design enhanced the customer’s message, which resonated with their influencer market for a successful campaign.
In early 2015, I received a call to work Chobani on a refresh for their influencer marketing materials. The brief was simple: help conceptualize and execute the creative strategy for an influencer box that aligned with Chobani’s “made with good” campaign. The package needed to function as the shipper and survive the shipping process while keeping the new flavors cool for 48 hours.
As a yogurt junkie, it was an opportunity I couldn’t pass up.
By utilizing GREEN CELL FOAM®, a biodegradable foam derived from corn, I eliminated the need for an outer shipper, greatly reducing the cost. The sustainability of the design enhanced the customer’s message, which resonated with their influencer market for a successful campaign.